Shining a Spotlight: Neuroendocrine Cancer Australia’s Media Triumph on NET Cancer Day
Neuroendocrine Cancer Australia (NECA) has been making waves in the media, garnering attention and support to raise awareness about neuroendocrine tumours (NETs). This year’s NET Cancer Day, observed on November 10, became a remarkable milestone for NECA as we featured prominently in various media outlets, amplifying our mission to shine a light on this rare and often misunderstood form of cancer.
A Day to Remember:
NET Cancer Day, celebrated annually on November 10, serves as a global initiative to increase awareness and understanding of neuroendocrine tumours. This year, we are thrilled that mainstream media chose to spread knowledge, share inspiring stories, and advocate for those affected by NETs.
In collaboration with the International Neuroendocrine Cancer Alliance (INCA), this year’s NET Cancer Day theme is, Easily Missed: Take a closer look at Neuroendocrine Cancer.
Media Attention:
NECA featured across multiple platforms, including television, radio, print, and online publications. The diverse range of coverage ensured that our message reached a wide audience, from healthcare professionals to the general public.
1. Television Appearances:
NECA representatives were invited to share their insights on various television programs, shedding light on the challenges faced by individuals with neuroendocrine tumours. News outlets around the country helped to convey the urgency of understanding NETs and the importance of early detection.
- Channel 7’s The Latest hosted by Michael Usher, interviewed NETs patient Michelle Oliver. Watch the interview HERE.
- NECA featured on the ABC news in Canberra, Hobart, Sydney (Morning, Noon and Night), Perth, Brisbane, National news (afternoon and evening).
- Channel 7 Tasmania
2. Radio Interviews:
The power of the spoken word was harnessed through radio news stories which provided valuable information on NETs to the general population.
- Capital Radio Canberra ran ads for NECA
3. Print and Online Features:
Numerous print and online publications joined the cause by featuring articles and interviews with NETs patients.
Print included: Front page of the Geelong Advertiser and article in Geelong Independant featuring an interview with NET patient John White.
Online included:
- Bay Post: Shining a spotlight on hope: NET Cancer Day 2023
- Dubbo Photo News: Zoey’s Zebra Dancers
- Ulladulla Times: Neuroendocrine Cancer Awareness Day on Friday November 10
- ABC Online: Lynda Dunstone was told she had months to live. But she’s still here after her neuroendocrine cancer was misdiagnosed
- ABC News Online: Medical scans can cost hundreds in out-of-pocket expenses, and radiologists warn it’s getting worse
- ABC Listen: Variations in medical scans fees
- Inclusion in the Sydney Health Weekly, 8 November, 2023 which gets distributed to over 6,000+ GPs, practice managers, practice nurses, allied health and community workers in Central and Eastern Sydney.
- Seniors Today, Noosa: Doctor Faces His Own Battle
- Ulladulla Times, Bay Post, South Coast Register Raising awareness on neuroendocrine cancer
- Perth Now: Doreen Russell: Parkwood resident fighting for equitable treatment of cancer sufferers after diagnosis missed
Social Media:
Reaching almost 300,000 impressions over 7 days, NECA utilised platforms like Facebook, Twitter, and Instagram to create a buzz around NET Cancer Day. Engaging content, shareable graphics, and compelling stories flooded the feeds, creating a virtual community dedicated to raising awareness about NETs.
Community Engagement:
NECA’s media success wasn’t just about visibility; it also sparked a wave of community engagement. The public responded with empathy, support, and a growing interest in understanding neuroendocrine tumors. This heightened awareness is a crucial step toward fostering a community that is informed and compassionate.
By leveraging the media’s reach, NECA has not only increased awareness but also fostered a sense of unity and support for those affected by NETs. As we reflect on the success of this year’s NET Cancer Day campaign, it is evident that the NET community’s dedication to the cause is unwavering, promising a brighter future for individuals grappling with neuroendocrine cancer.
Fundraising:
Together our community raised over $11,000 dollars of vitally needed funds which goes directly towards supporting patients and carers affected by NETs. To raise these funds Morning Teas were held, baked goods piled high, posters displayed showing symptoms and NET Facts. Artists raffled off art that took months to prepare, while some donors generously and simply gave an annual donation so NECA can continue to support patients Australia wide. Many thanks to all our fundraisers and donors who so kindly support NeuroEndocrine Cancer Australia.
Globally:
The global NET Cancer Day campaign, managed by the International Neuroendocrine Cancer Alliance (INCA) also saw record results, reaching over 31,000,000 people around the globe, with almost 46,000,000 impressions.
